CRUELTY FREE BEAUTY BY NUDGE

CRUELTY FREE BEAUTY BY NUDGE

Orginal post:15 November 2019. Updated 7 July 2020
Since July 2013, it is absolutely illegal to sell products that have been tested on animals, within the European territory.
In June 2019, the laws around cosmetic marketing were tightened up. Partly due to companies misleading customers with false claims about their ingredients and partly because ‘free from’ claims were denigrating their competitors who chose to use these ingredients (which are included in the EU list of safe to use ingredients in cosmetics).
In the same way, displaying a Cruelty-Free logo on a cosmetic product destined to be sold in Europe can imply that other products do not respect this criterion.
However, I feel it is still imporant to inform customers who want to know whether Nudge is cruelty free brand or not. The short answers is: Yes we are!
No. 1. My company abides by the law
No. 2. I am against animal testing. Even if after Brexit, our country decides to legalise animal testing, I would still be against it and I would continue to comply with EU cosmetic regulations
No. 3. I check that my suppliers support the cruelty free leaping bunny program and that they monitor all the raw materials and ingredients they sell for animal testing
No. 4. I will not sell my products to other countries that require animal testing before being sold to their customers.
Will Nudge Be Seeking Cruelty Free Certification?
All my products are plant based or plant derived, and as stated, I purchase from companies that support the PETA program.
My priority at the moment is to reinvest all my profits into formulating and releasing products that are plastic free or use very little plastic.
Within my business plan, I have a goal to look at the most appropriate body to join, but I want to explore my options and final decision with my customers.
Why not share your views with me. How important is it for you that I gain PETA certification or is there another certification you feel is more important or appropriate? How important is it for you that a brand carries some sort of certification?

Leave a comment