A born and bred Londoner, Jo has made successful careers as a Fitness Instructor, Integrative Therapeutic Therapist, Life Coach and Relationship Trainer. 



Nowadays she lives in Norfolk, enjoying family life, playing with her grandchildren and going for long walks in the countryside and North Norfolk Coast with hubby and best friend, John.



My passion and excitement for making quality natural and organic skincare products started out as a hobby. The whole creative process from concept to formulating something delicious for skin was addictive and rewarding. Using nature's ingredients helped my skin appear hydrated and nourished. I lost a few age spots and my skin looked genuinely brighter. I also felt an increased sense of well being, something I never experienced from personal care products made with highly questionable synthetic ingredients. 

These positive changes inspired me to take care of my health in other ways, so I started exercising (again!) and making simple changes to my diet. During my mid-forties I experienced a surge in menopausal symptoms, which was extremely difficult to manage. This played a role in my decision to end a very long term and rewarding career as a Relationship Counsellor, Trainer and Coach. 

Despite experiencing many mid life transitions, what helped me stay grounded was a sense that I was meant to be doing something more with my passion for natural skincare. I decided to enroll on soap and skincare courses to develop my formulation skills and learn how to manufacture high quality products. I was also introduced to a Beauty Nutrition course, which taught me about the skin benefits of plant based nutrients. 

I have a deep excitement and passion for creating nourishing skin care products that respond to skin problems brought on by hormones during the midlife years. This could be drier skin, flaky skin, sun damage and a compromised skin barrier. I believe in an holistic approach, so for example we know that hormones (peri-menopause and menopause), medication, the weather, unhelpful lifestyle habits and too much stress can exasperate dry skin issues. So you will discover on Nudge Boutique beauty blog tips and advice on how to nudge your skin to nourished with relevant health and lifestyle interventions.

Not only do I care about your skin but I am also committed to challenging perceptions of beauty and caring for the environment. 

Read more about my business mission and goals at



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