ABOUT NUDGE BOUTIQUE

​​We are driven by 5 simple values:

Nudge Boutique is for women who have noticed the first signs of aging and are seeking plant based, eco concious products to  bring back a nourished glow and lustre to their skin and hair.

As women get older they become less represented in the beauty industry, there are  not many brands celebrating their beauty and experiences. As a woman in midlife, Jo Klassen recognised  decided to create a brand for women  were not interested in looking young, but want to feel their best every day. 

 

FORMULATION PROCESS

During the design process, every ingredient is explored from a woman's desire to reconnect with nature's remedies to nourish her skin and create a sense of well being.

Every product is handmade - from weighing ingredients to blending the product, to filling jars and labelling. By keeping production in-house products can be made on demand and therefore kept as fresh as possible.

 

 

 

NAMING THE BRAND

Nudge - to prompt, influence, urge, persuade

Sometimes we need a gentle nudge from people or forces outside of ourselves to take a step in the direction we know is the right way. These steps ultimately create a legacy that speaks long after we have gone.

 

At Nudge, it was about stepping forward and creating an age positive brand for women who want to feel their very best every day.

 

 

 

NUDGE VALUES

CREATIVITY

Every product is formulated  from a deep personal desire to create beautiful products using nature's ingredients

NON-TRADITIONAL

We are not against aging, so we don't formulate anti-aging products.

PLANT BASED

Every product is made with the finest plant based ingredients

HUMANS ONLY

Every product is  tested on our family, our friends, and ourselves - never on animals

ECO CONSCIOUS

Our products are safe for the planet

CHARITY

We give back to help others changing perceptions of beauty and self worth.  Our chosen charity is 'Love Me Love My Face' Foundation, read more here

 

WELL BEING

 

We value health and well being and see it as a key factor to how ageing skin looks and behaves, and whatever impacts our skin can impact our health and well being in other ways too.

Join our mailing list and get 15% off your first order!

  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey Instagram Icon

Copyright Nudge Boutique 2018- 2019