ABOUT NUDGE BOUTIQUE
We are driven by 5 simple values:
Nudge Boutique is for women who have noticed the first signs of aging and are seeking plant based, eco concious products to bring back a nourished glow and lustre to their skin and hair.
As women get older they become less represented in the beauty industry, there are not many brands celebrating their beauty and experiences. As a woman in midlife, Jo Klassen recognised decided to create a brand for women were not interested in looking young, but want to feel their best every day.
During the design process, every ingredient is explored from a woman's desire to reconnect with nature's remedies to nourish her skin and create a sense of well being.
Every product is handmade - from weighing ingredients to blending the product, to filling jars and labelling. By keeping production in-house products can be made on demand and therefore kept as fresh as possible.
NAMING THE BRAND
Nudge - to prompt, influence, urge, persuade
Sometimes we need a gentle nudge from people or forces outside of ourselves to take a step in the direction we know is the right way. These steps ultimately create a legacy that speaks long after we have gone.
At Nudge, it was about stepping forward and creating an age positive brand for women who want to feel their very best every day.
Every product is formulated from a deep personal desire to create beautiful products using nature's ingredients
We are not against aging, so we don't formulate anti-aging products.
Every product is made with the finest plant based ingredients
Every product is tested on our family, our friends, and ourselves - never on animals
We give back to help others changing perceptions of beauty and self worth. Our chosen charity is 'Love Me Love My Face' Foundation, read more here