• Jo Klassen

When Does Midlife Begin?

At Nudge Boutique we are passionate about caring for your skin during midlife and beyond, but when does midlife begin and why create a skincare brand specifically for midlife?

Midlife is the central period of a person’s life spanning approximately between 35-60 years of age. It is quite a long stretch of time, but from a skincare point of view we are interested in two significant stages that affect skin health during this period.

First is the premenopausal stage, a time period approaching the menopause when oestrogen levels start to decline and produce symptoms such as hot flushes, mood swings and night sweats.

The premenopausal stage normally lasts for about five to eight years. However, it has been known to last up to twenty, so a big hug to anyone suffering with symptoms over a longer period of time.

The second stage is the menopause, the period when ovaries stop producing eggs and we are no longer able to get pregnant naturally. Most women reach menopause between the ages of 45 and 55 but it can occur much earlier than this.

While symptoms can vary among women, a decrease in oestrogen levels plays a significant role in skin health with the biggest changes occurring during the menopause.

Symptoms include:

  • A slowing down in skin regeneration and repair

  • Thinner skin due to loss of collagen

  • A decrease in hyaluronic acid levels resulting in a loss of elasticity and skin glow

  • A reduction in ceramides causing the skin to become drier and more irritated

  • Rosacea

  • Adult Acne

  • Scraggly facial hair

  • Hyper pigmentation

How can Nudge help you?

Our mission is to create plant based products that meet the demands of skin challenged by hormonal disruptions. The first products coming to market include:

1. Facial Oil Serum

Our *Facial Oil Serum provides long lasting nourishment and protection against the skin’s weakening barrier. The uplifting fragrance of Orange, Lemon and Neroli will revitalise and lift the senses too!

2. Facial Mask Powder

Our *Facial Mask Powder has been specifically designed to cleanse and remove dirt, oil and dead skin cells that build up on the epidermis due to slow skin cell turnover. The mask is activated at home by adding water to create a creamy consistency that is nourishing and gentle to apply.

3. Kokum Body Butter

Our *Kokum Body Butter has been specifically designed to tackle dry skin patches and create long lasting nourishment. The sweet orange, coconut and vanilla aroma will also create a deliciously pampered and relaxing experience!

(*The official product names will be revealed closer to the time or our launch).

And guess what else?

Our products are made with 100% plant derived ingredients, and for extra sensitive skin, we added a fragrance free Facial Oil Serum and Kokum Body Butter.

Launch is only a couple of months away, so sign up to our newsletter today to hear about the date and other news.

#dryskin #flakyskin #selfcare #menopause #premenopause

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